An approach to herbal medicine at Cloud Twelve, London

Modern herbal medicine is based on a variety of traditions that date back thousands of years, including ancient Greek medicine, Indian Ayurveda and traditional Chinese medicine. According to a World Health Organisation statement, traditional medicine is “the knowledge, skills and practices based on the theories, beliefs and experiences indigenous to different cultures, used in the maintenance of health and in the prevention, diagnosis, improvement or treatment of physical and mental illness.” It is said that today, herbs are used by 80% of people worldwide for primary healthcare to address a wide array of concerns that are generally based around the holistic approach to life and overall condition of the wellbeing such as the digestion, nutrition, skin and emotional health rather than limiting to a specific ailment. 

Cloud Twelve
Jenya Di Pierro

Jenya Di Pierro is founder, CEO and leading herbalist of Cloud Twelve, a sustainably focused wellness centre based in Notting Hill that houses five different businesses under one roof, one of which is a wellness clinic. Di Pierro was inspired when she lived in Japan where wellness is an instrumental part of people’s lives. She said: “Appreciation for therapeutic benefits in Japan is as critical as going to the gym.” She wanted to bring this appreciation to the West. Her inspiration was then developed through her experiences in the field of holistic well-being, and her passion for harnessing the healing power of nature to support the mind and body. She added: “Wellness is a massive cornerstone in our philosophy.” In fact, many of the treatments aim at healing the mind just as much as the body and “the reason as to why people fail with the cleanses is because they are overwhelmed by emotions: stress response, calm and anxiety and our mission is to help people mentally go through the process.” The centre has recently taken a leap and introduced vitamin IV drips and booster intramuscular shots in partnership with IV boost, treatments that help your body to thoroughly absorb all the essential nutrients intravenously. 

Detoxification is an essential part of our approach to wellbeing and this is where herbal medicine comes in. Herbalists use active ingredients of leaves, flowers, bark, berries, roots or seeds of medicinal plants as their therapeutic tools and consequently create formulations tailored to individual needs. 

Di Pierro said one of the most beneficial herbs is the Schisandra berry, an adaptogen used frequently in Chinese herbal medicine. It has a combination of five distinct flavours that correspond to the five elements of traditional Chinese medicine: sweet, sour, bitter, acrid and salty. Adaptogens are herbs that boost our vitality by regulating stress responses and mood. They are also good for increasing physical performance and endurance. Furthermore, the Schisandra berry is known to improve liver function by stimulating enzymes in the liver and promoting liver cell growth.

Guggulu derives from the resin of the Guggul tree commonly found in India. It is an important herb in the Ayurvedic tradition. Di Pierro said: “It is the only herb that scrapes cholesterol from blood vessels.” It is praised for its ability to improve blood-flow and removing bad toxins from the circulatory system. 

The Rosa herb is commonly used in aromatherapy for its calming, antidepressant and soothing properties. When used as a syrup or as an infusion it has anti-inflammatory, anti-bacterial and antiseptic elements which help cleanse the skin by eliminating the toxins. 

Cloud Twelve is launching botanical vinegars, made with raw apple cider vinegar, a concoction said to be the best way to neutralise the alkaline in your body as it speeds up liver detoxification and eliminates toxins via your kidneys. To her range Di Pierro added artichoke leaf, a herb known to speed up liver detoxification and eliminate toxins via your kidneys. So keep your eyes peeled for this game-changing alternative.


Address: Cloud Twelve, 2-5 Coleville Mews, Notting Hill, London W11 2DA, UK

Telephone: +44 20 3301 1012